McCathy, Daniel J. <br/><br/>
Business Policy and strategy :  concepts and readings / 
McCathy, Daniel J [ Etal...]. 
 - 4th. 
 - Delhl :  A.I.T.B.S.,  2002. 
 - xii, 528p. :  ill. 
 - (The Irwin Series in Management and Behavioral Sciences.) .
<br/><br/> Includes bibliography. 
<br/><br/><label>ISBN: </label>8185386498 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning--Industrial management.<br/>Strategic planning--Industrial management.