TY  - BOOK
AU  - McCathy,Daniel J.
AU  - MINICHIELLO,Robert J.
AU  - CURRAN,Joseph R.
TI  - Business Policy and strategy: concepts and readings 
T2  - (The Irwin Series in Management and Behavioral Sciences.)
SN  - 8185386498
PY  - 2002///
CY  - Delhl
PB  - A.I.T.B.S.
KW  - Strategic planning
KW  - Industrial management
KW  - sears
N1  - Includes bibliography
ER  -