Consumer behavior /
Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit.
- Tenth edition.
- Upper Saddle River, N.J. : Pearson Education/Prentice Hall, 2010.
- xix, various paging : illustrations (some color) ; 29 cm.
Includes bibliographical references and indexes.
978131731567 : $40.00
2009010869
Consumer behavior. Motivation research (Marketing)