The international marketing of travel and tourism :  a strategic approach. 

 - Basingstoke :  Palgrave Macmillan,  1999. 
 - xxi, 329p. 
<br/><br/> Bibliography. 
<br/><br/><label>ISBN: </label>0333717597 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Marketing.<br/>Tourism--Management.