01826cam a22003374a 4500 0000028346 20230921135200.0 040810s2005 enkm b a001 0 eng 2004018710 0470023686 : (cloth) (OCoLC)56191771 DLC DLC HD30.3 .V36 2005 Van der Heijden, Kees. Scenarios : the art of strategic conversation / Kees van der Heijden. 2nd ed. Chichester, West Sussex ; Hoboken, N.J. : John Wiley & Sons, c2005. xxiv, 356 p. : ill. ; 24 cm. Includes bibliographical references (p. [347]-350) and index. The context: 1965 to 1990, Five discoveries at Shell -- Introduction to scenario-based planning -- Three competing paradigms in strategic management -- The principles of scenario-based planning: Strategising -- The business idea of an organisation -- The uncertain environment -- Scenario analysis -- Scenarios and the strategic conversation -- The practice of scenario-based planning: The practitioner's art -- Articulation of the business idea -- Competitive positioning -- Scenario development -- Option planning -- Institutionalising scenario-based planning: The management of change -- Planning process -- Guiding the strategic conversation -- Conclusion. Communication in management. Creative thinking. Strategic planning. http://www.loc.gov/catdir/toc/ecip0421/2004018710.html Table of contents 150619 N 20230822095114.0 6662 6662 0 0 0 0 cutlib cutlib 2023-09-21 0 HD 30.3 VAN BK00457917 2023-09-21 00:00:00 c.038269 2023-09-21 BK 0 0 0 0 cutlib cutlib 2023-09-21 0 HD 30.3 VAN BK00457906 2023-09-21 00:00:00 c.038267 2023-09-21 BK 0 0 0 0 cutlib cutlib 2023-09-21 0 HD 30.3 VAN BK00457903 2023-09-21 00:00:00 c.038268 2023-09-21 BK