the art of strategic conversation Van der Heijden, Kees. creator text bibliography enk Chichester, West Sussex Hoboken, N.J John Wiley & Sons c2005 2005 2nd ed. monographic eng

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xxiv, 356 p. : ill. ; 24 cm. The context: 1965 to 1990, Five discoveries at Shell -- Introduction to scenario-based planning -- Three competing paradigms in strategic management -- The principles of scenario-based planning: Strategising -- The business idea of an organisation -- The uncertain environment -- Scenario analysis -- Scenarios and the strategic conversation -- The practice of scenario-based planning: The practitioner's art -- Articulation of the business idea -- Competitive positioning -- Scenario development -- Option planning -- Institutionalising scenario-based planning: The management of change -- Planning process -- Guiding the strategic conversation -- Conclusion. Kees van der Heijden. Includes bibliographical references (p. [347]-350) and index. Communication in management Creative thinking Strategic planning HD30.3 .V36 2005 0470023686 : 2004018710 http://www.loc.gov/catdir/toc/ecip0421/2004018710.html http://www.loc.gov/catdir/toc/ecip0421/2004018710.html DLC 040810 20230921135200.0 0000028346