TY  - BOOK
AU  - Van der Heijden,Kees
TI  - Scenarios: the art of strategic conversation 
SN  - 0470023686 :
AV  - HD30.3 .V36 2005
PY  - 2005///
CY  - Chichester, West Sussex, Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Communication in management
KW  - Creative thinking
KW  - Strategic planning
N1  - Includes bibliographical references (p. [347]-350) and index; The context: 1965 to 1990, Five discoveries at Shell -- Introduction to scenario-based planning -- Three competing paradigms in strategic management -- The principles of scenario-based planning: Strategising -- The business idea of an organisation -- The uncertain environment -- Scenario analysis -- Scenarios and the strategic conversation -- The practice of scenario-based planning: The practitioner's art -- Articulation of the business idea -- Competitive positioning -- Scenario development -- Option planning -- Institutionalising scenario-based planning: The management of change -- Planning process -- Guiding the strategic conversation -- Conclusion
UR  - http://www.loc.gov/catdir/toc/ecip0421/2004018710.html
ER  -