Xavier, M. J. Strategic marketing : a guide for developing sustainable competitive adavantage / M. J. Xavier. - New Dehli : Response Books, c1999. - 359 p : ill ; 24 cm. Includes bibliographical references and index. ISBN: 0761993223 : $30 LCCN: 2010285572 Subjects--Topical Terms: Marketing.Marketing. LC Class. No.: HF5415 / XAV Dewey Class. No.: 658.8/02