Parsons, Elizabeth,  1909-. <br/><br/>
Contemporary issues in marketing and consumer behaviour / 
Elizabeth Parsons, Pauline Maclaran. 
 - First edition. 
 - Amsterdam ;  Boston :  Elsevier/Butterworth-Heinemann,  2009. 
 - xi, 219 pages :  illustrations ;  cm. 
<br/><br/>Includes bibliographical references and index. Includes index. 
<br/><br/>Front Cover; Front Cover; Contemporary Issues in Marketing and Consumer Behaviour; Contemporary Issues in Marketing and Consumer Behaviour; Copyright Page; Copyright Page; Contents; Contents; Preface; Preface; Contributors; Contributors; Chapter 1 Introduction: Marketing in the Contemporary Organization; Chapter 1 Introduction: Marketing in the Contemporary Organization; Chapter 2 A History of Marketing Thought; Chapter 2 A History of Marketing Thought; Chapter 3 Postmodern Marketing and Beyond; Chapter 3 Postmodern Marketing and Beyond; Chapter 4 Arts Marketing; Chapter 4 Arts Marketing. 
<br/><br/> Complete coverage of all contemporary issues modules for marketing and consumer behavior students. 
<br/><br/><label>ISBN: </label>9780750687393 :  $55.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Consumer behavior.
<br/><br/><label>LC Class. No.: </label>HF5415  / .P2493 2009eb 
<br/><br/><label>Dewey Class. No.: </label>658.802