01761cam a22003371a 4500001001100000005001700011006001100028007001500039008004100054020002800095035002100123050002600144072002500170082001600195100003200211245010000243250001900343260006600362300004200428336002700470337002700497504005100524504002000575505060000595520010301195588004701298650001501345650002301360700002301383710001701406000002837120230921135201.0m     o  dcr cnu---unuuu090803s2009     xxm    ob   3001 0 eng d  a9780750687393 :c$55.00  a(OCoLC)428977439 4aHF5415b.P2493 2009eb 7aBUSx0940002bisacsh04a658.8022221 aParsons, Elizabeth,d1909-.10aContemporary issues in marketing and consumer behaviour /cElizabeth Parsons, Pauline Maclaran.  aFirst edition.  aAmsterdam ;aBoston :bElsevier/Butterworth-Heinemann,c2009.  axi, 219 pages :billustrations ;ccm.  atextbtxt2rdacontent.  acomputerbc2rdamedia.  aIncludes bibliographical references and index.  aIncludes index.0 aFront Cover; Front Cover; Contemporary Issues in Marketing and Consumer Behaviour; Contemporary Issues in Marketing and Consumer Behaviour; Copyright Page; Copyright Page; Contents; Contents; Preface; Preface; Contributors; Contributors; Chapter 1 Introduction: Marketing in the Contemporary Organization; Chapter 1 Introduction: Marketing in the Contemporary Organization; Chapter 2 A History of Marketing Thought; Chapter 2 A History of Marketing Thought; Chapter 3 Postmodern Marketing and Beyond; Chapter 3 Postmodern Marketing and Beyond; Chapter 4 Arts Marketing; Chapter 4 Arts Marketing.  aComplete coverage of all contemporary issues modules for marketing and consumer behavior students.  aDescription based on print version record. 0aMarketing. 0aConsumer behavior.1 aMaclaran, Pauline.2 aebrary, Inc.