01989cam a22004091a 4500 0000028371 20230921135201.0 m o d cr cnu---unuuu 090803s2009 xxm ob 3001 0 eng d 9780750687393 : $55.00 (OCoLC)428977439 HF5415 .P2493 2009eb BUS 094000 bisacsh 658.802 22 Parsons, Elizabeth, 1909-. Contemporary issues in marketing and consumer behaviour / Elizabeth Parsons, Pauline Maclaran. First edition. Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2009. xi, 219 pages : illustrations ; cm. text txt rdacontent. computer c rdamedia. Includes bibliographical references and index. Includes index. Front Cover; Front Cover; Contemporary Issues in Marketing and Consumer Behaviour; Contemporary Issues in Marketing and Consumer Behaviour; Copyright Page; Copyright Page; Contents; Contents; Preface; Preface; Contributors; Contributors; Chapter 1 Introduction: Marketing in the Contemporary Organization; Chapter 1 Introduction: Marketing in the Contemporary Organization; Chapter 2 A History of Marketing Thought; Chapter 2 A History of Marketing Thought; Chapter 3 Postmodern Marketing and Beyond; Chapter 3 Postmodern Marketing and Beyond; Chapter 4 Arts Marketing; Chapter 4 Arts Marketing. Complete coverage of all contemporary issues modules for marketing and consumer behavior students. Description based on print version record. Marketing. Consumer behavior. Maclaran, Pauline. ebrary, Inc. 150622 N 20230822095114.0 6672 6672 0 0 0 0 cutlib cutlib 2023-09-21 0 HF 5415 PAR BK00457814 2023-09-21 00:00:00 c.038376 2023-09-21 BK 0 0 0 0 cutlib cutlib 2023-09-21 0 HF 5415 PAR BK0051031 2023-09-21 00:00:00 c.042902 2023-09-21 BK