Parsons, Elizabeth 1909- creator Maclaran, Pauline. ebrary, Inc text bibliography xx Amsterdam Boston Elsevier/Butterworth-Heinemann 2009 First edition. monographic eng xi, 219 pages : illustrations ; cm. Complete coverage of all contemporary issues modules for marketing and consumer behavior students. Front Cover; Front Cover; Contemporary Issues in Marketing and Consumer Behaviour; Contemporary Issues in Marketing and Consumer Behaviour; Copyright Page; Copyright Page; Contents; Contents; Preface; Preface; Contributors; Contributors; Chapter 1 Introduction: Marketing in the Contemporary Organization; Chapter 1 Introduction: Marketing in the Contemporary Organization; Chapter 2 A History of Marketing Thought; Chapter 2 A History of Marketing Thought; Chapter 3 Postmodern Marketing and Beyond; Chapter 3 Postmodern Marketing and Beyond; Chapter 4 Arts Marketing; Chapter 4 Arts Marketing. Elizabeth Parsons, Pauline Maclaran. Includes bibliographical references and index. Includes index. Marketing Consumer behavior HF5415 .P2493 2009eb 658.802 9780750687393 : 090803 20230921135201.0 0000028371