TY  - BOOK
AU  - Parsons,Elizabeth
AU  - Maclaran,Pauline
ED  - ebrary, Inc.
TI  - Contemporary issues in marketing and consumer behaviour
SN  - 9780750687393 :
AV  - HF5415 .P2493 2009eb
U1  - 658.802 22
PY  - 2009///
CY  - Amsterdam, Boston
PB  - Elsevier/Butterworth-Heinemann
KW  - Marketing
KW  - Consumer behavior
N1  - Includes bibliographical references and index; Includes index; Front Cover; Front Cover; Contemporary Issues in Marketing and Consumer Behaviour; Contemporary Issues in Marketing and Consumer Behaviour; Copyright Page; Copyright Page; Contents; Contents; Preface; Preface; Contributors; Contributors; Chapter 1 Introduction: Marketing in the Contemporary Organization; Chapter 1 Introduction: Marketing in the Contemporary Organization; Chapter 2 A History of Marketing Thought; Chapter 2 A History of Marketing Thought; Chapter 3 Postmodern Marketing and Beyond; Chapter 3 Postmodern Marketing and Beyond; Chapter 4 Arts Marketing; Chapter 4 Arts Marketing
N2  - Complete coverage of all contemporary issues modules for marketing and consumer behavior students
ER  -