TY - BOOK AU - Chaffey,Dave AU - Smith,P.R. TI - Emarketing excellence: planning and optimizing your digital marketing SN - 9780415533379 : AV - HF5415.1265 .S615 2013 PY - 2013/// CY - London, New York PB - Routledge KW - Internet marketing N1 - Includes bibliographical references and index ER -