Sorger, Stephan. <br/><br/>
Marketing planning :  where strategy meets action / 
Stephan Sorger. 
 - Boston :  Pearson,  c2012. 
 - xxv, 323 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The planning process -- Objectives -- Market overview -- Market segments -- Competitive landscape -- Strategy -- Products and services -- Pricing -- Distribution -- Promotion -- Finance -- Implementation -- Sample marketing plans. 
<br/><br/><label>ISBN: </label>9780132544702 (alk. paper) 0132544709 (alk. paper) 
<br/><br/><label>LCCN: </label>2011019814 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning.<br/>Marketing--Management.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .S637 2012 
<br/><br/><label>Dewey Class. No.: </label>658.8/02