TY  - BOOK
AU  - Sorger,Stephan
TI  - Marketing planning: where strategy meets action 
SN  - 9780132544702 (alk. paper)
AV  - HF5415.13 .S637 2012
U1  - 658.8/02 23
PY  - 2012///
CY  - Boston
PB  - Pearson
KW  - Marketing
KW  - Planning
KW  - Management
KW  - Strategic planning
N1  - Includes bibliographical references and index; The planning process -- Objectives -- Market overview -- Market segments -- Competitive landscape -- Strategy -- Products and services -- Pricing -- Distribution -- Promotion -- Finance -- Implementation -- Sample marketing plans
ER  -