Jobber, David. <br/><br/>
The principles and practice of marketing / 
David,Jobber. 
 - 7th ed. 
 - London :  McGraw-Hill,  2013. 
<br/><br/>Includes index and Bibliography. 
<br/><br/><label>ISBN: </label>9780077140007 :  $55.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Great Britain.