TY  - BOOK
AU  - Jobber,David
AU  - Ellis-Chadwick Fiona
TI  - The principles and practice of marketing
SN  - 9780077140007 :
PY  - 2013///
CY  - London
PB  - McGraw-Hill
KW  - Marketing
KW  - Great Britain
N1  - Includes index and Bibliography
ER  -