Dennis, Charles

E-retailing / Charles Dennis, Tino Fenech, and Bill Merrilees. - London ; New York : Routledge, 2004. - xvii, 295 p. : ill. ; 25 cm. - Routledge e-business series. .

Includes bibliographical references and index.

Key issues and success factors in e-retailing -- The world of e-retailing -- What is e-retail? -- Disadvantages of e-retailing for retailers -- Advantages of e-retailing for retailers -- The (e-)retail mix -- Growth and prospects for e-retail.

0415311411 (hardback) 041531142X (pbk)

2004003128

GBA3-T7625


Internet marketing.
Electronic commerce.
Retail trade--Computer network resources.
Teleshopping.

HF5415.1265 / .E467 2004

658.8/72