E-retailing /
Charles Dennis, Tino Fenech, and Bill Merrilees.
- London ; New York : Routledge, 2004.
- xvii, 295 p. : ill. ; 25 cm.
- Routledge e-business series. .
Includes bibliographical references and index.
Key issues and success factors in e-retailing -- The world of e-retailing -- What is e-retail? -- Disadvantages of e-retailing for retailers -- Advantages of e-retailing for retailers -- The (e-)retail mix -- Growth and prospects for e-retail.
0415311411 (hardback) 041531142X (pbk)
2004003128
GBA3-T7625
Internet marketing. Electronic commerce. Retail trade--Computer network resources. Teleshopping.