E-retailing - Dennis, Charles (Charles E.); Fenech, Tino.; Merrilees, Bill. (London ; New York : Routledge, 2004)
Key issues and success factors in e-retailing -- The world of e-retailing -- What is e-retail? -- Disadvantages of e-retailing for retailers -- Advantages of e-retailing for retailers -- The (e-)retail mix -- Growth and prospects for e-retail.
Includes bibliographical references and index.
Keywords: Internet marketing; Electronic commerce; Retail trade -- Computer network resources; Teleshopping