Cateora, Philip R. <br/><br/>
International marketing / 
by Philip R. Cateora, Mary C. Gilly and John L. Graham. 
 - 14th  ed. 
 - Boston :  McGraw Hill,  2009. 
 - xxxi,711 p. :  ill ;    cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780071084215 :  $038336 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>International business enterprises.