Peter, J. Paul. <br/><br/>
Consumer behavior & marketing strategy / 
 Consumer behavior and marketing strategy. 
J. Paul Peter, Jerry C. Olson. 
 - 9th ed. 
 - New York :  McGraw-Hill Irwin,  c2010. 
 - xix, 554 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction to consumer behavior and marketing strategy -- A framework for consumer analysis -- Introduction to affect and cognition -- Consumers' product knowledge and involvement -- Attention and comprehension -- Attitudes and intentions -- Consumer decision making -- Introduction to behavior -- Conditioning and learning processes -- Influencing consumer behaviors -- Introduction to the environment -- Cultural and cross-cultural influences -- Subculture and social class -- Reference groups and family -- Market segmentation and product positioning -- Consumer behavior and product strategy -- Consumer behavior and promotion strategy -- Consumer behavior and pricing strategy -- Consumer behavior, electronic commerce, and channel strategy. 
<br/><br/><label>ISBN: </label>9780073404769 (alk. paper) 0073404764 (alk. paper) 9780071267816 (pbk.) :  $62.00 0071267816 (pbk.) 
<br/><br/><label>LCCN: </label>2009039009 
<br/><br/><label>Nat. Bib. No.: </label>GBA9A8095  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .P468 2010 
<br/><br/><label>Dewey Class. No.: </label>658.8/342