TY  - BOOK
AU  - Peter,J.Paul
AU  - Olson,Jerry C.
TI  - Consumer behavior & marketing strategy
SN  - 9780073404769 (alk. paper)
AV  - HF5415.3 .P468 2010
U1  - 658.8/342 22
PY  - 2010///
CY  - New York
PB  - McGraw-Hill Irwin
KW  - Consumer behavior
KW  - Marketing
N1  - Includes bibliographical references and index; Introduction to consumer behavior and marketing strategy -- A framework for consumer analysis -- Introduction to affect and cognition -- Consumers' product knowledge and involvement -- Attention and comprehension -- Attitudes and intentions -- Consumer decision making -- Introduction to behavior -- Conditioning and learning processes -- Influencing consumer behaviors -- Introduction to the environment -- Cultural and cross-cultural influences -- Subculture and social class -- Reference groups and family -- Market segmentation and product positioning -- Consumer behavior and product strategy -- Consumer behavior and promotion strategy -- Consumer behavior and pricing strategy -- Consumer behavior, electronic commerce, and channel strategy
ER  -