Pride, M. Pride. <br/><br/>
Marketing :  planning, implementation, and control / 
William, M. Pride and O.C Ferrel. 
 - New Delhi :  Cengage,  c2010. 
 - 564 p. :  ill. ;  25 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788131512319 :  $25.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .S883