TY  - BOOK
AU  - Pride,M.Pride
AU  - O.C.Ferrell
TI  - Marketing: planning, implementation, and control 
SN  - 9788131512319 :
AV  - HF5415 .S883 
PY  - 2010///
CY  - New Delhi
PB  - Cengage
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -