00757cam a2200205 a 4500001001100000005001700011008004100028020003700069020003400106020004700140020003400187050002200221100002200243245007600265260004400341300003300385504006400418650003100482650003800513000002888220230921135215.0120830s2013    nyum     b   a001 0 eng    a9780415667326 (hbk : alk. paper)  a0415667321 (hbk : alk. paper)  a9780415667333 (pbk : alk. paper) :c$69.00  a041566733X (pbk : alk. paper)00aGT3405b.J26 20131 aJackson, Nigel A.10aPromoting and marketing events :btheory and practice /cNigel Jackson.  aLondon ;aNew York :bRoutledge,c2013.  axx, 254 p. :bill. ;c26 cm.  aIncludes bibliographical references (p. 236-250) and index. 0aSpecial eventsxMarketing. 0aSpecial eventsxPublic relations.