TY  - BOOK
AU  - Jackson,Nigel A.
TI  - Promoting and marketing events: theory and practice 
SN  - 9780415667326 (hbk : alk. paper)
AV  - GT3405 .J26 2013
PY  - 2013///
CY  - London, New York
PB  - Routledge
KW  - Special events
KW  - Marketing
KW  - Public relations
N1  - Includes bibliographical references (p. 236-250) and index
ER  -