TY  - BOOK
AU  - Mathur,U.C.
TI  - Global business strategies: text and cases 
SN  - 9789380578651 :
PY  - 2010///
CY  - New Delhi
PB  - I.K. International  publishing house
KW  - Strategic planning
KW  - International business enterprises
N1  - Includes index
ER  -