TY  - BOOK
AU  - Cravens,David W.
AU  - Piercy,Nigel F.
TI  - Strategic marketing.
SN  - 9780071326230 :
PY  - 2013///
CY  - Boston
PB  - McGraw Hill.
KW  - Chartered Institute of Management
KW  - Marketing - management
N1  - Includes bibliographic reference and index
ER  -