Business research methods /
Alan Bryman, Emma Bell.
- 3rd ed.
- Cambridge ; New York, NY : Oxford University Press, c2011.
- xxxvii, 765 p. : col. ill. ; 27 cm.
Includes bibliographical references (p. [721]-744) and indexes.
An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented.