Easwaran, Sunanda. Marketing research : concepts, practices, and cases / Sunanda Easwaran and Sharmila J. Singh. - Oxford : Oxford University Press, 2006. - x, 605 pages : illustrations ; 24 cm. Includes bibliographical references and index. ISBN: 9780195676969 (pbk.) : $25.00 Subjects--Topical Terms: Marketing research.Marketing research. LC Class. No.: hf5415.2