Lancaster, Geoff. <br/><br/>
Essentials of marketing management / 
by Geoff Lancaster and Lester Massingham. 
 - ed. 
 - London :  Routledge,  2010. 
 - xxv,524  p. ;    cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780415553476 :  $70.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Markering management.