Lee, Kiefer. <br/><br/>
Global marketing management :  changes, new challenges, and strategies / 
Kiefer Lee and Steve Carter. 
 - 3rd ed. 
 - Oxford :  Oxford University Press,  2011. 
 - xxv, 578p. :  col. ill. ;  27 cm. 
<br/><br/> Includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International business enterprises.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HD62.4  / .L44 2009