TY  - BOOK
AU  - Lee,Kiefer
AU  - Carter,S.
TI  - Global marketing management: changes, new challenges, and strategies 
AV  - HD62.4 .L44 2009
PY  - 2011///
CY  - Oxford
PB  - Oxford University Press
KW  - International business enterprises
KW  - Strategic planning
N1  - Includes index
ER  -