TY  - BOOK
AU  - Kolb,Bonita M.
TI  - Marketing research: a practical approach 
SN  - 1412947960 (hbk.)
AV  - HF5415.2 .K59 2008
U1  - 658.83 22
PY  - 2008///
CY  - Los Angeles
PB  - SAGE
KW  - Marketing research
N1  - Includes bibliographical references (pages [280]-287) and index
ER  -