Pride, William M. <br/><br/>
Marketing / 
by Willian M. Pride & O.C. Ferrell. 
 - 14th ed. 
 - Boston :  Houghton Mifflin Company,  2008. 
 - xxxi,various paging :  ill. ;    cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780618799701 :  $55.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.