TY  - BOOK
AU  - Minett,Steve
TI  - B2B marketing: a radically different approach for business-to-business marketers 
SN  - 9780273654254 :
PY  - 2002///
CY  - London
PB  - Financial Times/Prentice Hall
KW  - Industrial marketing
N1  - Includes index
ER  -