Jain, N.C. <br/><br/>
Textbook of marketing management / 
by N.C.Jain and Jain Saakshi. 
 - ed. 
 - New Dehli :  A.I.T.B.S. Publishers,  c2004. 
 - 695  p. :  ill. ;    cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9788174732613 :  $30.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management.