TY  - BOOK
AU  - Jain,N.C.
AU  - Jain Saakshi
TI  - Textbook of marketing management
SN  - 9788174732613 :
PY  - 2004///
CY  - New Dehli
PB  - A.I.T.B.S. Publishers
KW  - Marketing management
N1  - Includes index
ER  -