Creative problem solving for managers : developing skills for decision making and innovation /
Tony Proctor.
- 3rd ed.
- London ; New York : Routledge, 2010.
- xvii, 330 p. : ill. ; 26 cm.
Includes bibliographical references (p. 311-322) and indexes.
Creativity and its importance in business -- Blocks to creativity -- Theories of creativity and the creative problem solving process -- Objective finding, fact finding and problem finding/definition -- Morphological analysis and related techniques -- Brainstorming and its variants -- Lateral thinking and associated methods -- Synectics -- Paradigm-breaking techniques and some miscellaneous ideation methods -- Evaluation -- Implementing ideas -- Computer-assisted creative problem solving.