03223cam a2200385 i 4500 0000029698 20230921135233.0 140822s2015 enkm b a001 0 eng 2014020183 903631615 9780415837279 (hardback) : US$60.87 0415837278 (hardback) 9780415837248 (paperback) 0415837243 (paperback) 9780750648547 (ebook) (OCoLC)881029514 c=Program for Cooperative Cataloging G155.A1 E927 2015 910.68/4 23 Evans, Nigel, 1955-. Strategic management for tourism, hospitality and events / Nigel Evans. Second edition. London ; New York : Routledge Taylor & Francis Group, 2015. xx, 708 pages ; 25 cm. Includes bibliographical references and indexes. Part 1. Strategy and the tourism, hospitality and events' contexts. Introduction -- Strategy and strategic objectives for tourism, hospitality and event organisations -- Introduction to strategy for travel, tourism and hospitality -- Part 2. Analysing the internal environment. Introduction -- Tourism, hospitality and event organisations : the operational context: competencies, resources and competitive advantage -- Tourism, hospitality and event organisations : the human resources context -- Tourism, hospitality and event organisations : the financial context -- Tourism, hospitality and event organisations : the products and markets context -- Part 3. Analysing the external environment. Introduction -- The external environment for travel, tourism and hospitality organisations : the macro context -- The external environment for travel, tourism and hospitality organisations : the micro context -- SWOT analysis -- Part 4. Strategic Selection. Introduction -- Competitive strategy and strategic direction for tourism hospitality and event organisations -- Strategic methods of development for travel, tourism and hospitality -- Strategic evaluation and selection -- Part 5. Strategic implementation and strategy in theory and practice. Introduction -- Strategic implementation for tourism, hospitality and events -- International and global strategies for tourism, hospitality and events -- Strategy and the tourism, hospitality and events, theory and practice -- Part 5. Case analysis for tourism, hospitality and events: Case analysis. Case 1. Strategic alliances in the airline industry -- Case 2. Tourism Queensland: strategic positioning and promotion -- Case 3. Ryanair: evolution of competitive strategy -- Case 4. Hyatt hotels: a family firm goes for growth -- Case 5. Days Inn: franchising hospitality assets in China -- Case 6. Reed Exhibitions, the world's leading events organizer -- Case 7. Thomas Cook: turnaround for an historic travel brand. Tourism Management. Hospitality industry Management. Strategic planning. 161017 N 20230822095114.0 7175 7175 0 0 0 0 cutlib cutlib 2023-09-21 0 G 155.A1 EVA BK0049247 2023-09-21 00:00:00 c.040639 2023-09-21 BK 0 0 0 0 cutlib cutlib 2023-09-21 0 G 155.A1 EVA BK0049246 2023-09-21 00:00:00 c.040638 2023-09-21 BK