TY - BOOK AU - Murray,Iain TI - The franchising handbook: the complete guide to choosing a franchise SN - 0749449225 AV - HF5429.23 .M87 2006 U1 - 658.8/708 22 PY - 2006/// CY - London, Philadelphia PB - Kogan Page KW - Franchises (Retail trade) N1 - Includes indexes; Nothing succeeds like franchising success -- The ins and outs, the pros and cons -- Any questions -- Searching for the perfect partner -- Don't shoot the wrong beast -- Getting closer and getting help -- Signing on the dotted line -- Winning over the bank -- Ladies (or should I say women) first -- A little marriage guidance ER -