McDaniel, Carl. <br/><br/>
Introduction to marketing / 
Carl Mcdaniel [et...al] 
 - 11th ed. 
 - London :  Cenagage,  c, 2011. 
 - xxv, 777 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780538754873 :  $107.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.