Zeithaml, Valarie A. <br/><br/>
Services marketing :  integrating customer focus across the firm / 
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. 
 - 2nd ed. 
 - Boston :  McGraw-Hill/Irwin,  2012. 
 - xxv,559 p. :  ill. ;  27 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0073380938 9780077131715 :  $43.048 
<br/><br/><label>LCCN: </label>2008003660 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Customer services.<br/>Marketing.<br/>Service industries--Marketing.<br/>Customer services.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .Z45 2012