Hammond, James. <br/><br/>
Branding your business :  promoting your business, attracting customers and standing out in the market place / 
James Hammond. 
 - Philadelphia :  Kogan Page Limited,  [2008] 
 - vii, 255 pages :  illustrations ;  24 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780749450731 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Consumer behavior.<br/>Brand name products.<br/>Senses and sensation.<br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .H36 2008