TY  - BOOK
AU  - Hammond,James
TI  - Branding your business: promoting your business, attracting customers and standing out in the market place 
SN  - 9780749450731
AV  - HF5415.1255 .H36 2008
PY  - 2008///]
CY  - Philadelphia
PB  - Kogan Page Limited
KW  - Branding (Marketing)
KW  - Consumer behavior
KW  - Brand name products
KW  - Senses and sensation
KW  - Communication in marketing
N1  - Includes bibliographical references and index
ER  -