Smith, Shaun. <br/><br/>
Bold :  how to be brave in business and win / 
Shaun Smith and Andy Milligan. 
 - Philadelphia, PA :  Kogan Page,  2011. 
 - xi, 317 p. :  col. ill. ;  24 cm. 
<br/><br/>Virgin galactic -- O2 -- AirAsia X -- Chilli Beans -- Six senses resorts and spas -- Burberry -- BBH -- The geek squad -- Zappos.com -- Umpqua bank -- TNT express -- JCB -- Innocent -- WWF -- How to be bold : practices, principles and people -- Bold practice survey. 
<br/><br/> Describes fourteen businesses which have developed unique brands, discussing how their well-defined business objectives, customer service, strong execution, and marketing strategies have differentiated them from their competitors and made them successful. 
<br/><br/><label>ISBN: </label>9780749463441 0749463449 9780749463458 0749463457 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Success in business.<br/>Creative ability in business.<br/>Relationship marketing.
<br/><br/><label>LC Class. No.: </label>HF5386  / .S694 2011 
<br/><br/><label>Dewey Class. No.: </label>658.4/09