01445cam a2200325 a 4500 0000029882 20230921135238.0 110105s2011 paum a000 0 eng 9780749463441 0749463449 9780749463458 0749463457 (OCoLC)669752470 HF5386 .S694 2011 658.4/09 22 Smith, Shaun. Bold : how to be brave in business and win / Shaun Smith and Andy Milligan. Philadelphia, PA : Kogan Page, 2011. xi, 317 p. : col. ill. ; 24 cm. Virgin galactic -- O2 -- AirAsia X -- Chilli Beans -- Six senses resorts and spas -- Burberry -- BBH -- The geek squad -- Zappos.com -- Umpqua bank -- TNT express -- JCB -- Innocent -- WWF -- How to be bold : practices, principles and people -- Bold practice survey. Describes fourteen businesses which have developed unique brands, discussing how their well-defined business objectives, customer service, strong execution, and marketing strategies have differentiated them from their competitors and made them successful. Success in business. Creative ability in business. Relationship marketing. Milligan, Andy. 161206 N 20230822095114.0 7265 7265 0 0 0 0 cutlib cutlib 2023-09-21 0 HF 5386 SMI BK0049627 2023-09-21 00:00:00 c.040894 2023-09-21 BK