how to be brave in business and win Smith, Shaun. creator Milligan, Andy. text pau Philadelphia, PA Kogan Page 2011 monographic eng

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xi, 317 p. : col. ill. ; 24 cm. Describes fourteen businesses which have developed unique brands, discussing how their well-defined business objectives, customer service, strong execution, and marketing strategies have differentiated them from their competitors and made them successful. Virgin galactic -- O2 -- AirAsia X -- Chilli Beans -- Six senses resorts and spas -- Burberry -- BBH -- The geek squad -- Zappos.com -- Umpqua bank -- TNT express -- JCB -- Innocent -- WWF -- How to be bold : practices, principles and people -- Bold practice survey. Shaun Smith and Andy Milligan. Success in business Creative ability in business Relationship marketing HF5386 .S694 2011 658.4/09 9780749463441 0749463449 9780749463458 0749463457 110105 20230921135238.0 0000029882