Capon, Noel. <br/><br/>
Managing marketing in the 21st century :  developing and implementing the market strategy / 
Noel Capon and Roy Capon with James Mac Hulbert. 
 - European  ed. 
 - Bronxville, NY :  Wessex,  2009. 
 - xxxii; [various pagination]  p. ;    cm. 
<br/><br/>Includes bibliographic references and glossary. 
<br/><br/><label>ISBN: </label>9780979734441 :  $41.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic Marketing.